Hey, I’m Katelen

Katelen Valdez standing in front of a camera with trees in the background wearing a scarf and a jacket.

Web Designer and Social Media Specialist

Creative strategist with an empathetic touch, making designs that connect

Work with Me

My Approach to Design

Katelen Valdez standing in front of the Brooklyn Bridge in a winter outfit.

Creative Vision

I approach every project as an opportunity to blend creativity with strategy, creating engaging content that tells a story. My designs resonate with each brand’s unique identity.

Client & User Centered Design

Understanding the needs of both clients and users is at the heart of my process. I create designs that align with users’ goals, while also prioritizing intuitive, user-friendly interactions that enhance engagement.

Accessibility First

I prioritize creating designs that are inclusive for everyone, regardless of ability or technology. By adhering to accessibility guidelines, I make sure all users can engage with the content.

Integration & Impact

My belief is that design must function as beautifully as it looks. Every element integrates with overall user-experience and functionality, while being visually appealing. Every design is optimized continuously based on feedback to achieve lasting results.

Over 15 Designs Made

Meeting users needs
2+ Years of Design Experience

Across web and mobile
Community Driven

By solving people’s needs

Case Studies

Online Farmer’s Market

An accessible online platform designed for all users, featuring home delivery, AI assistance, and an inclusive shopping experience that mirrors a traditional farmer’s market.

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Local Coffee Discovery App Prototype

A dynamic app connecting users to local coffee shops through personalized searches, customized profiles, community posts, rewards, and messaging features.

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